Copywriting - Snappy, on-brand writing that generates sales, impressions, and clicks.

• Programs: Figma, Asana, Wrike, Basecamp, Trello, Smartsheet, Google Workspace, Microsoft Office, Adobe Experience Manager (AEM)

UX Writing - Enhancing the user experience with strategic word choice and placement

• Programs: Figma, Asana, Slack, Microsoft Teams, Google Workspace

Wireframing - Creating low and high fidelity mockups and graphics to ideate copy and content placement

• Programs: Figma, Canva, Procreate

Proofreading - Ensuring that content is error-free and adheres to the style guide and/or brand voice

Style Guide Creation - Creating a company’s content rulebook with specs, verbiage, and tone for other writers to refer to

User Empathy - Putting oneself in the user’s mindset to better understand their needs and pain points

User Research - Gathering data to generate a customer or user persona

Email Marketing - Writing attention-grabbing email content, subject lines, and pre-headers

Content Strategy - Considering where to place words where they help the user, not hinder or confuse them

Information Architecture - Presenting, organizing, and structuring content in a way that makes the most sense for the user