an asian woman in her late 20s with middle parted dark hair on a mint & yellow gradient background. she is smiling gently

Emily Lim

is a content designer, copywriter, and UX writer who is probably having iced coffee instead of eating a balanced breakfast.

Currently, she’s a copywriter at Torrid and Oxford comma advocate with 5+ years of experience in both in-house and agency roles. Other notable clients include L’Oréal, Timbuk2, Fashion Nova, and Mavix.

She utilizes her irreverent sense of humor, quick wit, knowledge of random facts from 3AM Wikipedia deep dives, and an almost unhealthy fixation on internet culture to deliver relevant copy with personality.

On her spare time, she likes to pet cats, lie down, speedrun the lines at TSA, and dream about going off the grid in the Swiss Alps to live off the fat of the land, only to never be seen again. She likes her copy how she likes her coffee—strong, sweet, and so good that it makes you come back and spend exorbitant amounts of money.